In the fast-paced world of fashion, Lazzari had long been a beacon of timeless style and unmatched quality. However, what customers didn't see was a creaking Magento platform that was throttling innovation and ringing up security concerns.
"We knew it was time for a change", confesses Nicola Lunardi, E-commerce Manager. "Despite our success, our old Magento platform required excessive manual work and was becoming a financial drain. It was also time to give the site a facelift."
The stakes were real: seasonal updates were complex, product categories resisted management, and every sale season brought the need for complicated, costly infrastructure changes.
"It was a head-scratcher," Nicola admits, "until Davide [the company's founder] showed us Gemini Commerce. It promised not only to solve our many challenges but also to save us money, freeing us from the server and update hamster wheel we were trapped in."
"With Gemini's visual merchandiser," explains Nicola, "product sorting has become a breeze. We can now do it from a single screen, with real-time previews of how the products will appear on the site. This greatly simplified the process."
Automation was the key to success, making the order preparation workflow much faster and more accurate: "The turning point came when we handled double the order volume at the start of a sale without having to expand the team or touch the infrastructure. Gemini automated all of it," Nicola proudly concludes.
Lazzari's e-commerce transformation through their partnership with Gemini has demonstrated the power of a modern, scalable infrastructure. By refreshing their brand image, optimizing operational processes, and effortlessly managing peak activity periods, Lazzari has proven they can rise to industry challenges and achieve remarkable results.
Note: All data and information provided are based on verified facts and testimonials.
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